Fundamental Business Research for Long-Term Investors
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Powered by SEC filings · Every number traceable to a primary source
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source refs
per study
9
structured
sections
15yr
financial
history
0
AI-generated
numbers
"Every number traceable to the filing it came from."
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Fundamental business research for long-term investors.

Enter a ticker. Get a complete study built from real SEC filings — 10-Ks, 10-Qs, proxy statements, and earnings transcripts — structured like a senior analyst's workbook, verifiable line by line.

Typical study runs 5–10 minutes · 2 free reports on signup
Data sourced from EDGAR
Every figure traceable to the filing
Zero AI-generated numbers
15 years of financial history
Real output · no edits

What a Deepfolio study looks like

deepfolio.ai · MSFT · Microsoft Corporation
PDF ↓
NMS · Technology · Software — Infrastructure · 228,000 employees · Redmond, WA
Microsoft Corporation MSFT
Compounder Wide moat · switching + network + scale Secular · long-term tailwind Coverage 83%
Mkt Cap
$3.14T
Price
$422.79
Gross Margin
68.8%
10-K ↗
Op Margin
45.6%
10-K ↗
Net Margin
36.2%
ROIC
24.6%
Calc ↗
FCF
$71.6B
CF stmt ↗
Beta
1.11
Subscription cloud platform monetizing enterprise software lock-in at scale. Azure is now ~25–30% of revenue and the primary growth engine; Productivity & Business Processes anchors cash flow via Microsoft 365. ROIC of 24.6% sustained through Activision absorption confirms the underlying franchise quality.
4 Years Data 5 Quarters 3 10-K 6 10-Q Proxy Yes 0 Transcripts
Official market data
SEC filings from EDGAR
Zero AI-generated numbers
All findings verifiable
02
Business Model & Moat
How the company makes money · what protects the cash flow
How It Makes Money
Subscription cloud platform monetizing enterprise software lock-in at scale

Microsoft generates revenue across three reported segments: Productivity and Business Processes (Microsoft 365, Teams, LinkedIn, Dynamics), Intelligent Cloud (Azure, SQL Server, Windows Server), and More Personal Computing (Windows OEM, Xbox, Surface, Bing). The company has executed a deliberate multi-year pivot from perpetual software licenses toward recurring subscription and consumption-based cloud revenue.

Azure, now estimated at roughly 25–30% of total revenue, operates on a pay-as-you-consume model where enterprise workload migration creates durable, compounding revenue streams. Each workload migrated becomes increasingly sticky as customers build integrations, compliance frameworks, and operational dependencies around Azure infrastructure.

Competitive Moat Analysis

Microsoft's moat is a multi-layered combination of switching costs, network effects, and scale economies. The switching cost layer is most durable: enterprise customers embedding Azure Active Directory, Microsoft 365, Teams, and Dynamics 365 into their workflows face IT, compliance, and operational friction that makes displacement economically irrational for most mid-to-large organizations.

Network effects operate most visibly in Teams (collaboration value grows with internal and external participants) and LinkedIn (professional graph deepens with scale). Scale economies manifest in Azure's infrastructure cost structure — hyperscaler capex creates a cost floor that smaller cloud providers cannot match.

Revenue Segments
Intelligent Cloud
~44%
Azure's consumption model drives the highest growth rates; operating margins expanding as scale absorbs fixed infrastructure costsCompounder
Productivity & Business Processes
~32%
Microsoft 365 commercial seat growth combined with E5/Copilot upsell drives consistent high-margin recurring revenueCompounder
More Personal Computing
~24%
OEM Windows is cyclically exposed to PC unit volumes. Xbox and gaming add complexity without proportionate margin contributionAnchor
Azure Revenue Share
~25–30% of total
Primary growth engine; consumption model creates compounding workload lock-in as enterprises migrate infrastructure
Operating Leverage
+350bps margin expansion
Op margin moved from 42.1% (FY2022) to 45.6% (FY2025) despite Activision absorption and AI investment cycle
8 more sections · Financial Statements · Risks · SEC Filing Insights · Capital Allocation · more
Read full MSFT study →
What makes a Deepfolio study different

Not a summary. A structured verdict you can audit.

Every study opens with a named thesis — Compounder, Cyclical, Turnaround, Decliner — and defends it with 9 numbered sections. No buy/sell target. No vibes. Just a clear read of what the business actually is, sourced to the filing.

1 Verdict banner
A named thesis up front — Compounder / Cyclical / Anchor — so you know what you're reading before the second paragraph.
2 KPI strip with source refs
Every metric shows the source — 10-K p.62 — and links to the exact filing page.
3 Segment verdicts
Segments classified as Compounder / Anchor / Decliner risk — editorial judgment, not AI hedging.
The discipline

Three non-negotiables behind every study.

The research principles that separate a Deepfolio study from a chatbot summary or a broker note.

Sourced to the filing page

Every financial number is tied to an EDGAR filing, page, and line. We do not interpolate, estimate, or "about"-ify any figure in a study.

Avg 300+ source refs per study
Multi-filing triangulation

We cross-reference 10-Ks, 10-Qs, proxy statements, and earnings transcripts. Contradictions between management commentary and filings are flagged, not buried.

4 source types minimum per study
Editorial judgment, not hedging

Every segment gets a verdict: Compounder, Anchor, or Decliner. We will not waffle. When there is genuine ambiguity, we show evidence on both sides — then still commit to a read.

0 "it depends" verdicts shipped
How it works

From ticker to thesis in under 10 minutes.

Every number in the report is sourced from a primary document and traceable back to it.

01 · GATHER
Pull primary sources
Annual reports, quarterly filings, proxy statements, and earnings transcripts — sourced directly from official regulatory archives. Up to 15 years of history per company.
~60s · up to 15yr history
02 · READ
Study the filings
Financial statements read line by line. Every figure recorded with its source location. Numbers are never estimated — they come from the audited document or not at all.
~90s · 300+ datapoints
03 · JUDGE
Apply the framework
Business model, unit economics, competitive position, risk surface — each assessed against a fixed research framework. A verdict is named and defended, not hedged.
~4–6 min · 9 sections
04 · DELIVER
A study you can audit
Verdict banner, KPI strip, nine numbered sections — structured like an analyst's workbook. Every finding points back to the filing it came from. Saved to your history automatically.
~30s · 9 sections
Pricing

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Questions

Things people ask before their first study.

Methodology
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What does "zero AI-generated numbers" actually mean?
Every financial figure in a Deepfolio study is extracted directly from an SEC filing or official market-data feed — never estimated, modeled, or synthesized. Revenue, margins, ROIC, FCF — all sourced from audited filings and traceable to a primary document.
+
How do you decide the verdict — Compounder, Cyclical, Turnaround?
We apply a fixed framework: 5-year revenue trajectory, ROIC vs WACC, segment margin structure, capital allocation pattern, and disclosed management strategy. The verdict is defended in each section — not declared without evidence.
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How fresh is the data?
Financial statements are pulled fresh at analysis time from official market data feeds. SEC filings are fetched directly from EDGAR. Market data (price, market cap) is live at request time.
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Is this investment advice?
No. Deepfolio describes what a business is, not what you should do with it. Reports are for educational and informational purposes only. Always verify findings against primary sources at sec.gov and consult a qualified financial advisor.
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Which companies are covered?
Any US-listed company that files with the SEC. International ADRs are supported for primary issuers. Private companies, early-stage IPOs, and SPACs with fewer than 2 annual filings are currently out of scope.
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How many companies can I analyze?
There are over 10,000 SEC-filing companies in scope. The free plan includes 2 studies on signup. Basic ($19/mo) gives you 5/month, Pro ($49/mo) gives you 15/month. You can also buy single reports for $4.99 with no subscription.
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Is Deepfolio free?
Yes. Sign up and get 2 studies included — no credit card required, no expiry. Paid plans start at $19/month for 5 studies, or buy individual reports for $4.99 each.
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Can I cancel anytime?
Yes — cancel from your account settings with one click. You keep access through the end of your billing period. No contracts, no cancellation fees.
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What happens if I run out of studies mid-month?
You can top up with single-report credits ($4.99 each) without changing your plan. Credits don't expire and are applied automatically when your monthly allowance runs out.
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Do you store my searches?
We store the tickers you've analyzed so you can access your history. We don't sell or share that data. You can delete your history and account at any time from settings.
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Where does the financial data come from?
SEC EDGAR for filings (10-K, 10-Q, 8-K). Official market data feeds for pricing and market cap. We do not use scraped, estimated, or third-party-modeled numbers.
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Fundamental Research Guides

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GATHERING
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READING
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JUDGING
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DELIVERING
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EST. READY calculating…
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Educational research only — not investment advice. All financial data sourced from official market feeds. All filings read directly from SEC EDGAR. Zero AI-generated numbers. Always verify findings against primary sec.gov filings. Generated: